The pickleball energy in Santa Monica is unmatched. The courts are filled with friendly competition, sunshine, and people who truly love the game. I spent the day at the Santa Monica Pickleball Courts handing out free après pickle merch and connecting with players who bring so much life and personality to the sport.
Celebrating Pickleball in Santa Monica
Pickleball continues to grow across Southern California, and Santa Monica has quickly become one of the most social and active places to play. The courts are always full of players of every skill level, from first-timers to seasoned competitors. It was the perfect spot to celebrate the game and introduce more people to the après pickle collection.
Free Merch for the Pickleball Community
The goal for the day was simple, to give something back to the players who make pickleball so fun. I brought a mix of après pickle performance tees, hats, and hoodies to share with everyone who stopped by. Seeing players light up when they received new gear was the best part of the day. The apparel looked right at home on and off the court, perfectly capturing the relaxed and social spirit that defines the après pickle lifestyle.
The Social Spirit of Pickleball
Every time I do an activation like this, I am reminded that pickleball is about much more than the competition. Between games, players swap stories, offer advice, and laugh like old friends. That sense of connection is exactly what après pickle represents, a blend of performance, comfort, and community.
Why après pickle Loves Supporting Players
Handing out free merch is one small way to say thank you to the players who continue to grow this sport. Seeing people wear après pickle on the courts or at a coffee shop nearby is such a rewarding reminder of why we started this brand. The collection is designed to perform during play and feel great long after, bringing the spirit of pickleball into everyday life.
Watch the Full Video
To see all the smiles, reactions, and moments from the day, check out the full video on YouTube.
The day was filled with energy, style, and community, everything après pickle stands for.